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Every great Lay’s chip starts with a farmer – sometimes, a very little one. 🥔💛We couldn’t be more excited to share the extended cut of our new Super Bowl spot for Lay's, directed by Academy Award winner, Taika Waititi. The spot honors the family farms across the country that make Lay’s America’s favorite potato chip. Thanks to all our fabulous clients and partners who helped bring this to life. Look out for the :60 version airing in the 3rd quarter this Sunday! #client | Highdive Advertising
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Lay's is running two Super Bowl ads as part of a major brand relaunch. The first, "The Last Harvest," is a 60-second spot directed by Taika Waititi that honors Lay's farmers. PepsiCo is also investing over $1 million to support next-generation farmers. The second, "The Lay's Challenge," invites viewers to scan a QR code for fresh chips delivered within 72 hours with 100,000 bags up for grabs. Agency: D3 and Highdive Read more 👉 https://bit.ly/4tgtqMf | Adweek
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