Bloom a wish with Guerlain and embark on a magical journey to our flagship store at 68, Avenue des Champs-Elysées, Paris, where a host of enchanting surprises await. Hand-engraved fragrances, personalized gifts, limited-edition beauty creations… Give your festive wishlist a Parisian touch this holiday season at Guerlain.com. | Guerlain

1925: Roi des Rouges, a beautifully bold red.​ Paying homage to Rouge Automatique, the groundbreaking retractable lipstick that Guerlain created for the Roaring Twenties, Roi des Rouges celebrates the unapologetically feminine beauty that characterised the era. Almost a century later, this daring true red remains a Guerlain icon. Discover Rouge G Legendary Reds: bit.ly/3IpqsNb | Guerlain

The illustrious history of the Maison Guerlain stretches back almost two hundred years. Take a walk through history and discover the secrets of five generations of perfumers. The story begins back in 1828 with the founding of the Maison in Paris by Pierre-François-Pascal Guerlain. A quarter of a century later, Guerlain would enter the history books with the creation of the Cologne Impériale - a fragrance fit for an empress. | Guerlain