A global campaign from Sprite positions Coca-Cola’s lemon-lime soda as a cool complement to the fiery foods favored by Gen Z. “Hurts Real Good” nods to the painful pleasures of spicy cuisine. 🌶️ It includes brand partnerships with McDonald’s, Takis and Buldak Fried Noodles, a collaboration with K-pop artist Karina, and an interactive TikTok game. “We recognize that the global love affair with spicy food isn’t just a trend—it’s a vibrant cultural movement, a pursuit of thrilling sensations,” Oan
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A global campaign from Sprite positions Coca-Cola’s lemon-lime …
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FacebookAd Age
The Advertising Archives on Instagram: "Sprite dropped a sizzling new video ad as part of its ‘Hurts Real Good’ campaign, capturing the chaotic joy of eating spicy food. The film turned the sound of spice-induced pain coughs, wheezes, gasps into a soundtrack, all while positioning Sprite as the go-to drink to ride the heat wave, not cool it down. With intense lemon-lime fizz as its hero, the ad celebrated Gen Z’s love for bold flavours and elevated the idea that the burn of spice can actually fe
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