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Competitive strategy is how a business chooses to win in the market — by being cheaper, different, or focused on a niche. 1, Cost Leadership Become the lowest-cost producer in the market. Example: sell cheaper than competitors. 2, Differentiation Offer something unique or special that customers value. Example: better quality, design, or brand. 3, Focus Strategy Target a specific niche market instead of everyone. Example: products only for students or luxury buyers.
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