Gen Z isn’t afraid of hard work. They’re questioning burnout as the price of success and redefining what a healthy, ...

The rise of terms like "polyester" and "larping" reflects Gen Z’s heightened concern around authenticity, Don Grant, a media ...

It’s widely believed that Gen Z don’t party like other generations. But a new crop of influencers and social media savvy DJs ...

Hi, loyal readers! I’m Kat, one of The Washington Post’s summer interns. Shane will be out for a bit, so I’m taking over a few of these sends for a four-part series focused on cross-generational ...

Aspirational lifestyle is out. How Gen Z’s expectations are shifting the ways brands are built, what’s getting funded now, and the movers staking their claim to a generation’s $12 trillion in spending ...

New Mexico's Jeffrey Epstein Truth Commission releases interim report on abuse at Zorro Ranch ...

Do we have it all wrong? Is Gen-Z actually drinking more than we previously thought? A new study appears to suggest just that. According to a new study by the IWSR, a leading alcohol industry data ...

For a generation with a reputation for doing the bare minimum, Gen Z really is putting in serious effort—just not where their employers think. According to a new study from Software Finder, 80% of Gen ...

The heart-tugging pull of nostalgia tugs hardest on Gen Z, according to a study involving three generations of consumers in the U.S., U.K. and Australia. “Then is Now: A Study on Modern Nostalgia” ...

Picture a 19-year-old opening their first brokerage account. That image used to belong to a tiny, privileged sliver of past generations. Today, it is ordinary. Gen Z began investing at an average age ...

Gen Z thinks smoking is cool again — and that has some experts worried NurPhoto/NurPhoto via Getty Smoking is becoming cool again — this time among Gen Z Cigarettes are showing up more in pop culture ...

Forbes contributors publish independent expert analyses and insights. Mark C. Perna is a generational expert who covers education & careers. This voice experience is generated by AI. Learn more. This ...