Where are the “Sephora tweens” now? More than two years after that term catapulted through the cultural lexicon as Gen Alpha’s first tweens entered the beauty industry — often in droves, with a ...

The marketing team faced a decision of a purple kind. Claire’s, the accessories store and mall staple that has pierced the ears of more than 131 million customers over the decades, had long built its ...

Along with the physical signs of outgrowing a space, such as feet hanging off the end of a toddler bed, there are other indicators that it is time to refresh your child’s space. “A good time to ...

For the first time in history, social media companies have been found guilty of harming the mental health of a young person. Last week, jurors in Los Angeles concluded that both Meta and Google ...

As your child approaches their teenage years, they’ll want more independence, their emotions will run higher and you might see more disagreements in your household. This is normal. Adolescence – which ...

My middle kid, a 12-year-old girl, won’t talk to me very much. We ride to her soccer practice 40 minutes each way, twice a week at least. I try to get her to talk. I ask about her friends. I try to ...

Tween Screen Addiction Linked To Mental Health Problems, Substance Use By Dennis Thompson HealthDay ReporterFRIDAY, Feb. 13, 2026 (HealthDay News) — Tweens addicted to the digital world — mobile ...

Six months ago, we gave a name to the one-block stretch of Broadway where matcha-sipping, Jansport-wearing middle- and high-school girls swarm to shop and socialize: “Tween Row.” Now that it’s ...

Tween girls contain multitudes, trying on the interests of young adults while still relishing the cute, shiny, and glittery toys of their childhood. Their increasingly sophisticated brains are ...

While the term might make you roll your eyes, “tween” is the perfect word for anyone eight to 12 years old. It’s a combination of the words “teen” and “between,” a reflection of how many kids feel ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Not too long ago, networks like Disney Channel and Nickelodeon ruled ...