The Trade Desk Inc. stocks have been trading down by -6.63 percent amid bearish analyst commentary on future ad-tech spending ...
The European programmatic audio advertising company SoundCast is stepping up its U.S. expansion, hiring digital advertising ...
Bill Michels, chief product officer for Nielsen’s Gracenote, writes that the next stage of programmatic CTV’s evolution will ...
New controls in Google Ads let marketers categorize channel groupings by priority and better control how budget is allocated ...
The automotive publisher increases revenue per page by 175% through faster ad delivery, continuous yield optimisation and new ...
A Triton Digital case study highlights a programmatic podcast advertising campaign in Japan conducted with Lenovo and Nippon ...
The premise for counting whether an ad has reached its audience has begun to change independently of contracts, driven by the ...
In this week’s Week in Review: rumours emerge of C4/UKTV merger, NBCU brings AI agents to the Upfronts, and WARC releases new ad market data. Top Stories. UK Broadcasters Report ...
OAAA COO Patrick Dolan explains how the organization is changing to guide the out-of-home channel through programmatic’s ...
DOOH share of voice provides consistent, ongoing brand visibility. Programmatic DOOH adds flexibility by targeting specific ...
Sony Pictures Entertainment (SPE) has selected PubMatic as its preferred programmatic advertising partner for Live TV on PS5.
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