Celebrity get-ready videos have become their own genre, but few stars treat them like performance art the way Lady Gaga does. Her makeup routine clips tend to ...

A Pottstown native has built a YouTube following of about 1.1 million subscribers. Her approach is simple. She answers a question every shopper asks in the cosmetics aisle: Is this worth the money?

Hello, this is the ZEROYON marketing department.We have been involved in the production and operation of YouTube channels, ...

One major advantage of becoming a lash technician is career flexibility. After completing an eyelash extension course, ...

UK beauty influencers must clearly label paid promotions and affiliate links, as a Reddit debate and an ASA ruling involving ...

Beauty presents a distinct opportunity because brands within the category are decidedly investing to reach female fans. The ...

Discover the beauty of wire-wrapped beaded bracelets in this video. We showcase intricate spiral wire designs wrapped around ...

OG creator Lindsey Hughes shares how she went from YouTube to professional organizing — all while keeping up with the latest ...

Perfect Corp. (NYSE: PERF), the leading AI and AR beauty and fashion technology company, brought together leaders across ...

Getting the best liquid eyeliner for a killer kitten eye or flick is a once-in-a-lifetime buy, much like finding the perfect ...

Last week, three popular brands released eerily similar eye patches within days of each other. Then, a beauty brand called ...

Statusphere, an AI marketing platform for enterprise consumer brands, will host its first Status Summit on October 7 in New ...