The Big House is ending its ban on in-stadium ads, welcoming partners like Coca-Cola to support student-athletes.

Michigan Athletics has announced the Leaders and Best Champion Partners Program, a sponsorship initiative that will bring ads ...

From Coca-Cola to Google Gemini, corporate sponsorships are arriving at the Big House as Michigan joins the revenue-sharing ...

Cola, Google Gemini and Meijer that will display in-stadium advertising logos for the first time in venue history.

Coca-Cola, Meijer and Google Gemini will have visual signage inside Michigan Stadium this fall, the school announced ...

Just a year ago, Michigan AD Warde Manuel said the university had no plans to put advertising in Michigan Stadium. However, as the iconic venue prepares ...

The Wolverines will have three sponsorship logos displayed inside Michigan Stadium for the first time in their history.

The new capability allows customers to schedule vaccination appointments ahead of time, even before they are in the ...

The Michigan Wolverines are making a change to the "Big House" that could rub some college football fans the wrong way.

For the first time in school history, Michigan and Michigan Stadium will feature advertisements inside ‘the Big House’.

The wurst day of the year.

Americans shopping at the most expensive grocery stores could save up to 50 percent by switching to the cheapest alternative.