Hengel Joins New Engen, Leads Advanced Analytics

Digital marketing agency New Engen tapped Nik Hengel to lead its advanced analytics and measurement strategy work. As AI automates more marketing elements, it's changing the media-buyinglandscape.

New Engen Adds Nik Hengel to Lead Advanced Analytics & Measurement Strategy

SEATTLE, Aug. 04, 2026 (GLOBE NEWSWIRE) -- New Engen, a creative-led digital marketing agency, today announced that Nik Hengel has joined the agency to lead its Advanced Analytics & Measurement ...
GeekWire

Mysterious digital marketing startup New Engen, led by ex-Zulily execs, emerges from stealth mode

New Engen, a Seattle startup run by ex-Zulily executives that arms marketers with technology to help them spend their budgets wisely, has pulled back the curtain on its business after nearly two years ...
Business Wire

enGen and Abacus Insights Collaborate to Enhance Client Value of enGen’s Growing Suite of Industry-Leading Payer Solutions

BOSTON--(BUSINESS WIRE)--Healthcare technology innovator enGen and Abacus Insights, the leader in data usability for U.S. payers, today unveiled their collaboration on next-generation platforms and ...