Zippo partnered with Buzzfeed to produce a video for the publisher's YouTube channel that documents people creating their own ASMR (Autonomous Sensory Meridian Response) content, per a news release.

Unless you’ve been living under a rock that no one’s lightly scratched their nails on, you’ve probably heard about ASMR—the oddly tingle-inducing audio technique that creates soft noises some find ...

I put my jitter clicking skills to the test in a satisfying ASMR gaming session packed with rapid clicks and crisp sounds. #JitterClick #GamingASMR #Gaming ...

The MGM lion’s roar. The Harlem Globetrotter’s theme song. The Intel chimes. And now a Zippo lighter clicking. These are all trademarked sounds. Zippo announced ...

Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...

Millions of people are claiming a growing internet craze called ASMR is helping them beat everything from insomnia and anxiety to pain and drug addiction. The strange phenomenon is a universe of ...