“Don’t mess with Mother.” That’s the title of Apple’s newest Shot on iPhone film, which features a stunning collection of clips celebrating nature from around the world. Check out the weird and ...

Every so often, Apple releases short films touting the iPhone’s video capabilities, and the latest “shot on iPhone” film documents the rehearsal and performance of Usher’s Super Bowl halftime show.

Apple isn't shy about championing the iPhone's camera as a legitimate filmmaking tool. Today, they've unveiled a new short film, "¡Suerte!", shot entirely on the iPhone 15 Pro Max. To showcase the ...

Apple continues to tout the iPhone’s camera system as being up to the task of filmmaking. Today the company debuted a new short film shot entirely on the iPhone 15 Pro Max, alongside a companion video ...

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The 28th Shanghai International Film Festival's SIFF ING section wrapped its new Mobile Filmmaking Camp, with 10 short films shot entirely on iPhone by emerging Chinese directors screened both on-site ...

As part of its iconic "Shot on iPhone" campaign, Apple has released yet another short film, called "Big Man," featuring UK rapper Michael "Stormzy" Omari. The short film, which debuted on Wednesday, ...

There was a time when the idea of using an iPhone for a serious, professional, honest-to-god film production would have seemed like a joke. But as the cameras on Apple’s smartphone have become better ...

Apple has extended its long-running “Shot on iPhone” campaign with a live-action adaptation of manga series “Midnight,” according to details shared with Marketing Dive. The film first debuted in Tokyo ...

Apple's latest Shot on iPhone film marks the Chinese New Year, with "I Made a Mixtape for You" showing an idyllic form of love from the 1990s. Throughout the year, Apple releases videos as part of its ...