Digital influence will impact 63% of total consumer durables sold in India by 2023. Digitally influenced consumers are going to go up to 55% from 29%. Imagine your brand taking advantage of this trend ...

MUMBAI: Brands cannot overlook over-the-top (OTT) platforms while planning media mix. Broadcaster-led streaming services like ZEE5, Hotstar, VOOT with their impressive number of monthly active users ...

The Indian adland is a hotbed of creativity, fresh ideas, and a unique approach to storytelling. It churns out hoards of interesting and appealing ad campaigns on a regular basis, which not only serve ...

A pause ad is an advertisement that appears when a user has paused or temporarily halted the content on a streaming platform. ZEE5 will soon be launching pause ads on its platform. A pause ad is an ...

Zee5 has launched Ad Vault, a second-in-line offering from Zee5’s industry-defining Ad-suite. Ad Vault will help brands propel its reach and create awareness to establish brand messaging via video, ...

In his new position, Patole is expected to oversee ad operations, indirect revenue strategies, and business advertising technology initiatives for ZEE5. Ganesh Patole is a seasoned Media Ad Operations ...

ZEE5, a video-on-demand website, is a subsidiary of Zee Entertainment Enterprises Limited (ZEEL). An online video streaming over the top (OTT) platform, ZEE5 has the advantage of using the language ...

KOLKATA: ZEE5 today announced its plans to enrich its audience data by building quality and diverse audience clusters with engagement capabilities in a cookie less world. The ConTech platform takes a ...