YouTube is targeting more live sports rights. But it's more likely to buy games in bulk if there's a clear consumer ...

Shorts creators who rely on lightly edited clips could see less reach as YouTube changes its recommendations to put more ...

Custom Feeds and more are coming to YouTube.

Tube’s new custom feeds let users describe the videos they want to see in their own words, then use Gemini to build a ...

The draft-feedback feature uses AI to look at a creator’s unpublished video and provide suggestions about pacing, structure, ...

You can unlock many YouTube Premium-like features for free on desktop using browser extensions. Tools like Enhancer for YouTube, uBlock Origin Lite, Unhook, Volume ...

YouTube says that in the wake of the success of Obsession and Backrooms, more films originating on the platform will enter ...

YouTube Custom Feeds let users create personalized recommendation tabs with AI prompts, giving viewers more control over what appears on their homepage.

Marques ‘MKBHD’ Brownlee has raised concerns over YouTube’s upcoming video A/B testing feature, calling it one of the ...

It’s been clear for a while that YouTube’s biggest screen in terms of viewing is the TV – but don’t expect the tech giant to just sit back on the couch. On the contrary, it is embracing the idea of ...

Speaking at the Iberseries & Platino Industria conference, Pedro Pina, YouTube VP for Europe, the Middle East and Africa, ...

YouTube unveiled the Coachella streaming rights extension through 2030 at its 'Made on YouTube' event in New York, along with ...