AudienceXpress, a Comcast Advertising company, today announced a series of new data collaborations with iSpot, the TV measurement company used by top advertisers and agencies. At its core, the two ...
Comcast CMCSA announced that its AudienceXpress has collaborated with iSpot to introduce fresh data sets for measuring TV ads. The collaboration is set to improve performance in TV marketing solutions ...
Two companies are teaming up to evaluate how iSpot’s syndicated national TV ratings can best be incorporated into the AudienceXpress ad platform When you purchase through links on our site, we may ...