Consumers are often bombarded by ads and influencers offering wellness solutions. A new global campaign from Virgin Active encourages them to ignore the allure of quick fixes and seek out a healthier ...

Virgin Active has launched everything you need is inside, a new global campaign created and produced entirely by South African creative talent. The campaign will roll out across nine markets.

Virgin Active South Africa has announced its collaboration with Hyrox, becoming the official training and exercise partner in South Africa and a global affiliate partner. This is reportedly a first ...

Every year, like clockwork, the “New Year, New Me” bull hits, and suddenly South Africans are signing up for gym memberships as if abs were a legal requirement. Influencers and vloggers helped fuel ...