These nine transactional emails will help you boost sales, communicate important information to your customers, and improve the customer experience. As you plan your digital marketing strategy, ...

Transactional, triggered, and promotional emails may all land in the same inbox, but they don’t do the same job. They follow different rules, support different business goals, and create value in ...

Before answering the question “Why,” let’s focus on what actually a transnational email means and how it differs from other emails. As a company that runs consistent email marketing, you might be ...

These emails are powerful engagement tools, much greater than traditional marketing solicitations. Highly deliverable. Transactional emails deploy individually versus from a list, increasing the ...

We marketers tend to think about the transactional email in its most literal sense, relating to a specific transaction as defined by the CAN-SPAM Act and by conventional wisdom. But transactional ...

Relevance is email's holy grail, and no email is more relevant than a transactional email, which relates directly to something the recipient did. People love them, too: Transactional messages generate ...

Most brands measure the success of transactional emails by looking at opens, clicks, or the delivery rate, according to recent research from SparkPost. The report was based on data from a survey ...