Varsity includes a cheerleading business and an athletic apparel division.

For decades, the sport has been shaped in large part by one company — and one man. Members of the Valley Elite All Stars in Allentown, Pa., which is sending an elite team to Varsity Spirit events to ...

In the fantasy draft of casual fall outerwear, the best varsity jackets for men are a perennial top pick. From their humble origins as Harvard University baseball sweaters in the 1860s, varsity ...

A Dallas-area company that provides sports gear for students is under new ownership in a deal that could be worth billions of dollars. KKR, a New York-based company, acquired the Farmers Branch-based ...