The Rukavina family joined us live to share their story of using real people in advertising for a Swiffer commercial. Swiffer’s new marketing campaign called the “Swiffer Effect” revolves around real ...

When Hillsboro actor Jerry Bell Jr. agreed to do a commercial for the cleaning product Swiffer, he thought it would only air regionally, maybe a few times. "It has gone viral and is being broadcast ...

Sign up for our Metro US email newsletter to get news, updates, and local insights delivered straight to your inbox! You’ve likely uttered a big “Awww” upon ...

NEW YORK—Morty Kaufman and Lee Kaufman, the adorable elderly couple who became an internet sensation for their poignant Swiffer commercial last year, attended a Shen Yun Performing Arts performance ...

Knicks pause ticket sales after mistake caused them to be listed at prices too high ...

Lee Kaufman was a first grade teacher at William L. Buck School in Valley Stream, where she lived for 70 years. Funny, compassionate, kind and determinedly optimistic, family members add that she was ...