LEGO and Disney unveil technology-infused SMART Bricks SMART Bricks add sensors, lights, and sound, aiming to make play more engaging without screens. Disney is relying on LEGO Star Wars and 'The ...

The LEGO Group has introduced LEGO SMART Play, an innovative new platform powered by LEGO's SMART Brick. This new technology includes 20 patented features and a custom chip smaller than a ...

Even when you're in your 70s, there are still firsts to experience. Lego proved that at CES 2026, during its first-ever presentation at the electronics trade show. There the company introduced Smart ...

Amazon has reduced the prices of multiple LEGO Star Wars sets in its Prime Big Deal Days event, with up to 40% off on some ...

While 75457 Executor Super Star Destroyer may be the biggest LEGO set to date, is it worth all of the time, money and effort ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows. Reading time 4 minutes Lego took to the stage at CES 2026 for the first ...

Smart Play is a new line of interactive Lego pieces that will debut later this year in some Star Wars sets CES Lego Smart Brick Star Wars Lego announced a big step forward in how kids will play with ...

Back in 1999, at the International Toy Fair in New York, Danish toymaker LEGO and the infamous Lucasfilm announced a partnership that would grow to light up the early years of many of us with ...

Lego’s Brick-Built Star Wars Logo is on sale for its lowest price yet at Amazon ahead of the holiday shopping season. The 700-piece display model for adults launched with a budget-friendly $60 MSRP on ...

LEGO's 75457 Executor Super Star Destroyer spans 53.5 inches, includes seven minifigures, and retails for $799.99, with a ...

LEGO reseller Bricks & Minifigs is attempting to resolve a controversial situation following allegations of a "stolen" LEGO Star Wars collection. Company CEO Ammon McNeff has confirmed that the ...

It looks incredible on display.