Spending on the top 10 drugs dropped to just $140 million in July. (MyHealthTeams ) As we hit the middle of the year, AbbVie is comfortably back in the top TV drug ad spenders’ driving seat taking the ...

Spending across the top 10 pharma DTCs in 2023 reached $1.94 billion, a major jump on 2022 which saw $1.68 billion. (MyHealthTeams ) In 2023, AbbVie reaffirmed its ongoing trend of being the leading ...

AbbVie’s Skyrizi remained in the top spot for pharma TV advertising in May, according to iSpot.tv’s monthly pharma ad rankings released Wednesday afternoon. Last month, the plaque psoriasis treatment ...

Skyrizi remained the most-seen pharma brand on national TV, while Colgate surged to the top of Tubular Labs’ monthly YouTube ...