Spending across the top 10 pharma DTCs in 2023 reached $1.94 billion, a major jump on 2022 which saw $1.68 billion. (MyHealthTeams ) In 2023, AbbVie reaffirmed its ongoing trend of being the leading ...
Last month AbbVie spent $28.3 million across all its TV ads for Skyrizi. (iSpot/AbbVie) AbbVie continues to be top of the TV drug ad spenders as its immunology blockbuster Skyrizi dominates this ...
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