Major marketing technology players, including Salesforce and InMobi, are advancing AI-powered strategies that emphasize customer-led product development, interactive ad formats and autonomous ...

Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by ...

Will Salesforce.com’s acquisition of ExactTarget fuel interest in marketing automation, or does it mean that the marketing automation function is going to get gobbled up by CRMs, the way Oracle ...

It’s coming up on two years since Salesforce acquired Pardot, and on Thursday the company enriched its resulting Sales Cloud B2B marketing-automation product with two new key capabilities. Intelligent ...

Salesforce has enhanced its Einstein AI platform to deliver instant, data-driven marketing actions, integrating conversational assistants, predictive analytics, and unified customer data into ...