Consumer‐brand relationships encompass a spectrum of emotional bonds ranging from affinity and attachment to indifference and aversion. While much scholarship has addressed the positive facets of ...

Negative emotions, while unpleasant, can also have productive functions. Fear motivates us to engage in either fight or flight in response to a threat or predator. Negative emotions like jealousy, for ...

Have you ever woken up in a negative mood and not known why? Have you ever felt that something was off emotionally, but you felt unable to control the negative feelings? Recent research published in ...

Countless parents across the country recently dropped their kids off at college for the first time. This transition can stir a whirlwind of feelings: the heartache of parting, sadness over a ...