In an excerpt from her new book, Lead Bigger, former AT&T Business CEO Anne Chow explains the power of defining your company’s “why.” In this excerpt from her best-selling book, Lead Bigger, Chow, a ...

What kind of expressions and writing styles qualify as NG examples for a statement of purpose?The answer is that meaningless boilerplate expressions and generic templatesare likely to lower your ...

Every leadership conference has them. The beautifully crafted purpose statement, unveiled with ceremony, celebrated internally—and then quietly forgotten as the urgency of quarterly targets reasserts ...

Sometimes a great purpose statement may be wrestling with two conflicting intentions that create a space for continuous innovation and growth. I love this. Baked into this statement is two conflicting ...

In extraordinary times, a statement of purpose can serve as an organization’s anchor. A clear reminder of a company’s core identity grounds employees, customers, and other stakeholders, who may feel ...

Purpose, it seems, is the new black. Every corporation seems to be talking about purpose. But purpose statements aren’t supposed to be fashionable—they should be powerful. Your purpose should drive ...

I love the sky” or “I want to be helpful to others.”Both are natural feelings to have as a motivation for becoming a cabin ...

A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

The focus of a statement of purpose is typically what you have accomplished academically in the past and what you plan to accomplish academically and professionally in the future. This document ...

“Our purpose at Newton is—and has been since our founding in 1978—to improve people’s lives through active, thematic and engaged investment which allows our clients to meet their objectives, and helps ...