Flo from Progressive insurance has joined the big leagues of advertising icons. A Google search for “Flo from Progressive” yields an astonishing 14.4 million hits, including her own Wikipedia page.

This case study describes how the motorcycle insurance company Progressive created pop-up salons and a health awareness organisation to reward loyal customers and engage the wider American public.

Joe Jonas took a break from the pop star lifestyle to try on a new career for Halloween: insurance salesperson. The 33-year-old singer dressed up as the iconic Flo, the fictional Progressive Insurance ...

While she might be best known as the perpetually-perky Flo from the Progressive insurance commercials, Stephanie Courtney is actually a multifaceted actress with a background in comedy and drama who ...

Uncover the surprising truths and little-known facts about Flo, the iconic face of Progressive insurance!

Add Yahoo as a preferred source to see more of our stories on Google. Witness the incredible journey of Flo from Progressive, as she transforms from a charming insurance lady to a pop culture icon.