Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

Jeff: Oooh and yip, I think the crowd have lost interest Janine. Janine: Classic mistake here Jeff. He’s not used paragraphs. Jeff: Why don’t you break it down for the viewers at home Janine. Janine: ...