Patrón is stepping into higher-proof territory with the launch of Patrón 100, a new tequila bottled at 100 proof that puts a stronger focus on both process and flavor. This is the first time the brand ...

Add Yahoo as a preferred source to see more of our stories on Google. (Photo: Patrón) After nearly four decades on the market, Patrón is once again expanding its tequila collection — and this time, ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Patron has unveiled Patron 100, its first 100-proof tequila, crafted entirely from ...

HAMILTON, Bermuda, Aug. 21, 2025 /PRNewswire/ --PATRÓN ® Tequila proudly announces a striking new visual identity for its legendary bottle and packaging, marking the first design evolution since the ...

HAMILTON, Bermuda, July 15, 2026 /PRNewswire/ -- PATRÓN Tequila and longtime partner Becky G—the global superstar and proud Mexican-American artist—today unveiled their most personal collaboration yet ...

Patrón has partnered with global music platform Boiler Room for a series of events and content, per a press release. The Bacardi-owned tequila brand will sponsor events in Ibiza, London and Los ...

Prairie Rose is Food & Wine's senior drinks editor. A trained sommelier, cocktail book author, and wine and spirits educator, in addition to Food & Wine she is also the senior editor of Liquor.com.

Bacardi Limited is buying the maker of Patron tequila. The deal values the Patron brand at $5.1 billion. Bacardi Limited will acquire the maker of Patron in a deal valued at $5.1 billion, the spirits ...

At the time, Mauricio Vergara, Patrón‘s president and chief operating officer, told The Grocer that the decision to end XO Cafe was based on the Bacardi-owned brand shifting its focus to “growing and ...