What are you optimizing for in paid search when keywords matter less?

Search platforms rely less on keywords. Signals, data quality, and intent mapping now drive how ads are targeted and ...
Search Engine Land

4 strategic paid search pivots to survive Google’s AI Overviews

Google’s AI Overviews now appear across search results with varying frequency. However, in certain categories, they dominate entirely. According to Adthena: You know organic traffic faces headwinds.
Forbes

Small Business Technology Roundup: Google’s AI Is Changing Paid Search, Is ChatGPT Atlas Better Than Chrome?

Small Business Technology News #1 – How Google’s AI overviews are accelerating change in paid search. An exhaustive study on Google’s AI Overviews and their impact on SERP (Search Engine Results Page) ...
Digiday

As brands respond to AI search, walls crumble between paid and organic

For the best part of 20 years, paid search and SEO have operated as separate disciplines. But as they respond to the zero-click search era, marketing agencies are erasing the boundaries between ...
The Manila Times

Terrific Digital Highlights Paid Search Work Spanning UserWay Engagement and Level Access Transition

Tel Aviv-based performance marketing agency outlines how a revenue-focused paid media approach carried from pre-acquisition ...