It’s 5am and I’m naked on a mountainside. Night still holds sway over the sky, the air is thick with steam, and a single bead of sweat runs slowly down the back of my neck. The onsen (hot spring) I’m ...

For many, onsen (hot springs) are the first things that come to mind when people think of Oita Prefecture. With over 5,000 hot springs in Oita, it’s not surprising that Hells of Beppu or Yufuin’s ...

In the city of Beppu, Oita Prefecture, known for its hot springs, annual year-end cleaning was held at the "Furosen" hot spring on December 2. The hot spring is operated by the city. This year marks ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 3 hours 31 min ago By Jon Springer - 5 hours 18 min ago By Tim Nudd - 5 hours 33 min ago By Tim Nudd - 9 hours 18 ...