As Web marketers seek new ways to boost conversion rates and improve their mobile visitors' site experience, interest in mobile multivariate testing is on a feverish rise. But those unfamiliar with ...

A clear definition of what multivariate testing is and how it differs from another common type of testing: A/B testing. How testing provides a foundation for continuous improvement of your Web ...

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Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how A/B and multivariate testing can open a window of conversion ...

How often do we attempt to decide the best color for an add-to-cart button, or what subject line to use in an email, or the products to feature on the home page? For each of those choices, there is no ...

If you were going to send the first OkCupid message to a potential date, how many versions would you come up with? And how would you test to see which one was the best one? Fortunately, there is no ...

Check out even more about personalization and artificial intelligence with FUSE Enterprise. Anyone paying attention to the advertising trade media knows that artificial intelligence (AI) is poised to ...