Microsoft on Tuesday began letting advertisers display banner ads to mobile users of Windows Live Messenger and Windows Live Hotmail, following other companies already supporting mobile banner ads.

As consumers flood to their smartphones, so advertisers follow in their wake, looking to catch their attention and, ultimately, prise open their wallets. If comScore's latest report is to be believed, ...

Rachael Power writes for TechForge Media, writing about marketing tech, connected cars and virtual reality. She has written for a number of online and print titles including the Irish Times, Irish ...

In her role as Managing Director of Connected Platforms at media agency PHD, Andrea Wolinetz helps manage client opportunities that are digital but don’t necessarily fit a silo such as “mobile” or ...

The standard online display banner ad finally can breathe a sigh of relief. It now has another ad unit that is even lower on the totem pole of ad industry respect -- a mobile banner. In addition to ...

Facebook's share of mobile display ad spending might have peaked this year. Of the $9.6 billion advertisers are expected to spend on mobile display ads this year, Facebook took approximately $3.3 ...