Please provide your email address to receive an email when new articles are posted on . In previous posts, I described the use of marketing funnels to define what is known as the customer’s buying ...

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes. In an ever-increasing world of messy attribution – thanks to privacy law ...

How do home services brands break through the noise of competitive advertising, build (and maintain) awareness that elevates them above competitor messaging and ensure they’re on the short list of ...

Phil is a serial entrepreneur and the Founder & CEO of Textdrip — a small business SMS marketing tool to automate SMS campaigns. Marketing is increasingly becoming more precise and analytical for ...

As marketers go about establishing plans and budgets for 2010, they cannot afford to ignore mobile as a channel for engaging customers in revenue- and profit-producing ways. With many companies ...

Ensuring that your business shows up in Google Maps is paramount to long-term viability. Prospective customers are often skeptical of businesses with little or no online presence. Fortunately, Google ...