A store name must communicate much more than the location of a business, especially when it's re-branding. That's one of the many lessons United Parcel Services Inc. learned when it acquired Mail ...
Atlanta-based United Parcel Service Inc. (NYSE: UPS) plans to convert 3,300 Mail Boxes Etc. (MBE) stores in the 48 contiguous United States into The UPS Stores, but the local effect is not yet known.
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