Logo design is more than a visual identifier; it's the cornerstone of a brand's identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif ...

The shape of the letters was inspired by the state's attractions.

The answer is no, according to Stadtmuseum Berlin, or Berlin Museum as it's now called. Its dramatic rebranding breaks the rules of logo design by introducing a rotating roster of, by my calculation, ...

The retro typeface revives its iconic original branding.

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Creating a logo for your business takes tremendous planning, research and thorough execution. Whether you are hiring a professional creative agency or you decide to do it yourself, I hope this article ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...

Just while we were distracted by the World Cup, ranking the best World Cup mascots and the best World Cup logos, a controversy has exploded over the branding of the world's oldest ...