The shape of the letters was inspired by the state's attractions.

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The answer is no, according to Stadtmuseum Berlin, or Berlin Museum as it's now called. Its dramatic rebranding breaks the rules of logo design by introducing a rotating roster of, by my calculation, ...

Opinions expressed by Entrepreneur contributors are their own. Creating a logo may seem like an overwhelming task if you don’t have a lot of experience with it. But the good news is that it doesn’t ...

The retro typeface revives its iconic original branding.

Ah, Buc-ee's, the US gas station titan that wants a monopoly over cute animal logo designs. Over the years, the brand has ...

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of copy ...

After rebranding with three-dimensional, chrome-effect logos in the 80s and 90s, carmakers from Nissan to BMW are reverting to flat designs to retain relevance in the digital world. We've rounded up ...

Sony's first logo appeared in the 1940s, reflecting the company's early identity before it became a global electronics leader worldwide. Early Br ...

Just while we were distracted by the World Cup, ranking the best World Cup mascots and the best World Cup logos, a controversy has exploded over the branding of the world's oldest ...