Move Over, Bud Light And Busch Light: This Is The Lime Beer To Buy Instead

If you're looking for the best lime beer on the market, you won't find it in Bud Light or Busch Light. Another brand's ...

7UP Launches Lime-Forward Recipe Change in the Brand’s First Flavor Innovation in Over 15 Years

The brand is leaning into its marketing history of going against convention by launching a new lime-forward recipe and ...
People

Skittles Brings Back Lime Flavor After 8-Year Hiatus

Lime was replaced with green apple in 2013, but starting in October, the original Skittles flavor lineup is being restored Get ready to taste the rainbow, the way it used to be! Skittles has announced ...

Why 7UP gave itself a lime-lemon makeover

In a crowded lemon-lime soda landscape, 7UP is flipping the script with a new lime-forward taste and rebrand. 7UP has reformulated its recipe, cranking up the lime flavoring so much it’s actually ...
TechCrunch

Lime begins life as a public company after years of uncertainty

Micromobility company Lime has raised $167 million in its IPO, ending an almost decade-long run as a private company that saw wild valuation swings as it navigated multiple major hype cycles and a ...

Keurig Dr Pepper's 7Up leads with lime in its first brand refresh in 15 years

UP gets its first major refresh in 15+ years with a lime-forward “Lime Lemon” reformulation and new look—targeting Gen Z/Alpha trends.