Last week, News Corp., owner of realtor.com in the U.S. and the majority owner of REA Group in Australia, announced the $210 million acquisition of lead qualification service Opcity. Why it matters: ...

Lead generation is an expensive task for any B2B marketer, but it’s not cost alone that keeps them up at night. Understanding the nuances of each lead and how to replicate some level of success is as ...

The general relationship between sales and marketing teams has always proven to be challenging. Marketing teams work hard to drive leads but are often frustrated with sales teams not engaging those ...

Sponsored content is content produced by an advertiser that is published on Inman and is promoted alongside Inman's own editorial content. The content will be identified as ‘sponsored content’ ...

“They were total flakes. They never got back to me.” “Buyers are liars.” You know who says these types of things about their leads? Agents who don’t have a system in place to ensure timely responses.

Here’s a sobering statistic: According to Forrester, even top-performing companies convert only 1.54% of their marketing-qualified leads to revenue. That means 98% of potential customers slip through ...

So, you and your team have been acing lead generation, and you’ve got leads. Now what? Even with the highly saturated market, lead generation is the easy part. People will always have an entry-level ...

The best way to improve the results of a search engine optimization campaign is to increase the effectiveness of the traffic being driven by your efforts. This is as true for search engine marketing ...

HousingStack is a real estate technology landscape that provides a dynamic visual that reflects the rapid changes in the sector. The HousingStack is exclusively for HW+ members. To join the HW+ ...

Sales stand and fall on leads, but attracting prospects and optimally converting them into buyers is an art that many have yet to grasp. About 61% of marketers consider generating traffic and leads ...