LEGO has officially unveiled a Transformers Optimus Prime set and yes, it can transform without removing a single piece. Standing at more than 35cm tall in robot mode and 15cm high as a truck, the set ...

Lego has partnered with yet another popular franchise, recreating its IP with little plastic bricks. This time, it’s Transformers, the 1980s toy line of robots that change into vehicles and vice versa ...

Like so many companies before it, Hasbro finally realized that while it’s easy enough to imitate the elements of LEGO, nobody does brick-built toys better. Back when the company tried its own Kre-O, ...

With 950 pieces, it’s available starting on July 1st. With 950 pieces, it’s available starting on July 1st. is a senior reporter who’s been covering and reviewing the latest gadgets and tech since ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. When the Lego Optimus Prime was announced, everyone was talking.

Back in June, LEGO unveiled a partnership with Hasbro on a Transformers G1 Optimus Prime (10302) set that features 19 points of articulation that allow the figure to transform from robot mode to truck ...

Although the Power Mac G4 Cube is one of the all-time classic cool-looking Macs, wouldn't it be even cooler if your Cube could transform into a robot? TUAW reader W from thinkingbricks.com used a LEGO ...

is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget. Optimus Prime is officially a Lego set — ...