Lego is putting its money on China’s expanding middle class, the world’s biggest, shrugging off short-term economic woes in the Asian nation. The world’s largest toymaker will invest in China, adding ...

“Lego Masters” is heading to China following a major deal from distributor Banijay Rights. Chinese production firm Long Qing Media has been commissioned to create a first run of the show for Shenzhen ...

Lego Group still plans to build brick by brick in China this year despite the country's yawning economic troubles. "We are keeping our investments [in China] going," Lego Group CEO Niels B.

The Billund, Denmark-headquartered Lego Group is expected to more than double its current number of stores in China and enter lower-tier cities to reach more children, as its revenue in the Chinese ...

The Lego company grew sales 2% last year, even as the global toy industry saw sales slip 7%, according to data from Circana. The pandemic-era gains that fueled exponential toy industry sales growth ...

It was an eventful 2019 for Lego, the Danish toymaker, in China. After spending much of the year battling and shutting down cheap imitators, it ended 2019 trying to defuse tensions over a struggling ...

Lego AS said Wednesday that it will open 150 new stores this year, mostly in China, after opening the same number last year—pushing to meet what it says is that country’s growing demand for its toy ...

“Lego Masters” is heading to China following a major deal from distributor Banijay Rights. Chinese production firm Long Qing Media has been commissioned to create a first run of the show for Shenzhen ...