Lego's CMO dishes on the marketing strategies that are driving the $6.7 billion 'kidult' opportunity
You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. The "kidult" economy is taking off. Toy recipients aged 18-plus represented 16% of US toy sales, or $6 ...
Brick by brick, a Winnipeg Lego seller is building its third expansion — in less than two years. The Little Brick Market Co.’s new shop was mainly a blank slate Thursday. A case of Lord of the Rings ...
Add Yahoo as a preferred source to see more of our stories on Google. BRISTOL, Va. (WJHL) — A new locally-owned LEGO business named Bristol Bricks is set to host its grand opening on Thursday in ...
Lego expanded its lineup of building sets at the beginning of the month. The toy company, based in Denmark, already brings in billions of dollars each year. Its recent move to add the new sets, which ...
The toy industry is headed for its second consecutive annual sales decline, but it's got one thing propping it up: colorful, interlocking plastic bricks. At a time when toy companies are struggling to ...
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