There have been lots of experimental Lego games, Lego robots and even Lego AR-enabled haunted houses. Lego’s newest project? A music video AR-enabled social app for grade-school kids. Vidiyo is a ...

Lego Vidiyo puts life-size minifigures in your house. (A beach ball got in the way of a photo opp with my son.) I set up a little mermaid on my table and scan it with my phone. Minutes later, my kid ...

A new LEGO AR experience hits the app store soon. LEGO AR-Studio offers six virtual sets that tap into the popularity of games like Pokemon Go by coming to life on your table and living room floor.

Everyone grew up with Lego and it still remains popular to this day. Kids love it and now more and more older kids will hopefully stay involved with the creative skill required for Lego building with ...

The charm of LEGO is its simple, creative potential, letting children build whatever they can imagine — of course, their creations (usually) can't fly around the room breathing fire. That’s where ...

These aren't your mom and dad's Legos. The Lego Group has introduced a new series of eight "haunted" building sets paired with an AR app that adds some intriguing virtual areas to explore. The Lego ...

Every new platform needs some big-name content to gain momentum in the market, whether it’s an operating system needing important apps or a gaming platform needing popular titles. Apple has that ...

For children who still are, and adults who would like to be, Lego's new app brings a whole new level of fun to augmented reality! When you’re wrapping up the Lego set for the kids this Christmas, (or ...

LEGO has launched a new augmented reality portal called LEGO AR Playgrounds, an app through which kids can access "mixed reality experiments" from the company. The portal is only available on iOS at ...

Lego is encouraging playful competition this holiday season with the launch of an augmented reality (AR) “Snow Throw” snowball throwing contest, per details shared with Marketing Dive. Displayed in ...

Lego is on the verge of rolling out another augmented reality app for iOS, with this one fulfilling ARKit-related promises made at WWDC in conjunction with a few sets — and more likely to come. The ...

LEGO, of course, is best known for toys, but the company does a lot more. Since the early 90s, it has also been selling officially licensed clothing under the LEGO Wear subunit. Danish clothing ...