Nobody likes being in the dark, especially when it comes to making decisions. The more information we have, the better we can manage the outcome. This is exactly the case with paid search and why ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. While X’s Premium offerings have been enough ...

Google Analytics provides a wealth of information. But many GA account holders do little beyond viewing their site’s daily traffic and trying to understand terms like “bounce rate.” In this article, ...

Your own keyword analytics data is the most valuable marketing asset of your company. No, I'm not just making a ridiculous claim to get your attention. The data contained in the keyword report from ...

Keywords are at the heart of Paid Search (at least in the current SEM environment). Therefore, choosing the right keywords along with implementing the right bidding strategy can have a significant ...

Google Analytics can track referral data from keywords and other sources. Google recently implemented secure connections for signed-in users, so some data is obscured, but SEO teams can still track ...

SEO is always getting more challenging. Machine learning and RankBrain are among the biggest challenges. However, one of the biggest frustrations is the lack of keyword-level data from Google. Today, ...