Retailers have long used shop-in-shop partnerships to boost traffic and broaden assortments, but the format surged between 2020 and 2022. Target, Kohl’s, Macy’s and others have leaned into in-store ...

About five years after it started, the Ulta Beauty at Target shop-in-shop partnership will end, according to a joint press release Thursday. Both companies have mutually decided to conclude the ...

Warby Parker Inc. is headed toward the bull’s-eye and opening shops-in-shop in Target stores. The partnership starts with five shops set to open in the second half in Willowbrook, Ill.; Bloomington, ...

In retail, it’s inevitable that what’s old invariably gets repackaged and marketed as new for the next generation of shoppers. And so it is with the shop-in-shop strategy. Also known as ...

Target has announced its partnership with Ulta Beauty, the national cosmetics retailer. The partners will be deploying a “shop-in-shops” model where Ulta will have its own mini store, resembling a pop ...

With rival retailers Joann and Party City no more, Michaels has added shop-in-shops chainwide that spotlight their product categories. Michaels purchased the intellectual property and private label ...

Optical retailer Warby Parker will open shop-in-shops at five Target stores in the second half of 2025 and plans to expand to additional locations in 2026. The new shop-in-shops are designed to ...