When your company engages in global marketing, your promotional efforts have to appeal to consumers in different cultures. Psychologist Dr. Geert Hofstede collected cultural data starting in the 1970s ...
Our eyes, gestures, and tone bring us together in a more profound way than words alone. It’s why we look hopefully toward the return of in-person, face-to-face connection. In my last post, we looked ...
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Understanding Japanese Culture through Hofstede's 6-Dimension Model: Can Culture Be Seen in Numbers?
"Japanese people read the air," "Westerners are assertive"—while these cultural differences are often discussed in terms of ...
In my last post, we looked at the importance of culturability, “the relationship between culture and usability in WWW design” [1], when designing online. Whether you want to attract more followers, ...
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