Oracle has acquired Grapeshot, a UK-based contextual targeting startup, the companies announced Tuesday. Grapeshot provides pre-bid insights based on the media being considered. Terms of the deal were ...

Oracle said on Tuesday that it's buying Grapeshot, the company behind a "brand safety" platform used by marketers. Financial terms of the deal were not disclosed. Grapeshot's core platform is billed ...

LONDON & VENTURA, Calif.--(BUSINESS WIRE)--Grapeshot, the UK-based digital advertising technology company specializing in keyword targeting, is pleased to announce today that it is rolling out their ...

VideoAmp and Grapeshot announced on Wednesday a partnership integrating Grapeshot's Live Audience pre-bid keyword targeting solution with VideoAmp's proprietary user graph. Programmatic buyers will ...

Oracle was sued Tuesday in New York Southern District Court by two former executives of Grapeshot Inc., a brand monitoring company acquired by Oracle in 2018. Ashley Deibert and David Matthews accuse ...

John Snyder, co-founder of contextual targeting provider, Grapeshot, has joined next-generation contextual AI specialist Illuma Technology as a shareholder and active investor. Snyder built Grapeshot ...

AdTech has been lumbering along in the last few years, with a number of M&A moves to consolidate the market – not least the purchase by Verizon of AOL, allegedly (in the main) for its ad platform. But ...

NEW YORK & LONDON & SINGAPORE--(BUSINESS WIRE)--Grapeshot, the advanced keyword technology provider, announces today the completion of a new funding round, which raises $8.5 million, to further fuel ...

Keyword data firm Grapeshot is hoping to offer advertisers new keyword targeting technology aimed at display ads rather than search. This type of targeted keyword data, which Google holds a type of ...