LLMs have changed the way people search and the way Google answers. While the SERP hasn’t been 10 blue links in a very long time, it has traditionally been centered on a single intent: the thing a ...

Query groups uses AI to cluster similar search queries. The new card shows total clicks per group and highlights groups trending up or down. Query groups will roll out over the coming weeks to high ...

I had hoped that I wouldn’t have to write another column on this topic, but Monday’s big news is forcing my hand. Danny Sullivan at Search Engine Land first broke the news that Google is now directing ...

Google Search is experimenting with Audio Overviews for certain Search queries, the company announced on Friday. The feature was first introduced to NotebookLM, Google’s AI-based note-taking and ...

Google announced a faster way to generate high-quality query fan-outs that can scale to production-ready search.

AI Overview, the search capability powered by Gemini, Google’s underlying foundational model, has begun to answer and predict follow-up questions before they are asked in a query. BrightEdge ...

Wired had a piece named How Google Alters Search Queries to Get at Your Wallet. That piece wrote, "Google just flat out deletes queries and replaces them with ones that monetize better." Danny ...

There may be a bug with the Google Analytics and Google Search Console integration. The queries report within Google Analytics (Universal Analytics 3) when you connect your Search Console profile now ...

And, on February 1, 2022, Google Ads will be removing historical query data (collected before September 1, 2020) that no longer meets its privacy thresholds. Beginning today, Google Ads will show ...