When we talk about E-E-A-T, we’re no longer talking solely about website content and its creation by subject matter experts. We’re now talking about a full-blown brand strategy. E-E-A-T guidelines ...

The Killer Whale is back. The latest Knowledge Graph update, released in March, continued the laser focus on person entities. It appears Google is looking for person entities to which it can fully ...

While we don't know all the ways E-A-T impacts search, looking at Google patents can give us an understanding of what Google's algorithms are capable of. Ever since E-A-T has taken on a central role ...