These 10 invaluable Google Analytics advanced segments featuring user segmentation, sequence building, and cohorts, will help you string together the value of organic search and social media ...

Segmenting and grouping site visitors together for analysis is now more granular in Google Analytics, and there's been a flurry of updates to the popular system this week. Advanced Segmentation is ...

GA4 now allows segment sharing across users. Shared segments improve consistency and efficiency. New features include a shared library and expanded permissions. Google Analytics 4 introduces segment ...

Google today introduced a number of new segmentation features for Google Analytics that should make it easier for users to isolate and analyze subsets of their visitors or app users. Previously, ...

Segments allow marketers to interrogate Google Analytics data more effectively in a way that suits their business needs. This post explains how to create segments. Google Analytics comes with quite a ...

Stephen gives marketers a step-by-step guide to setting up brand and non-brand keyword segments in Google Analytics. It's geared toward those who support campaigns with multiple brand keywords where ...

Spread the loveWhen you’re running a website, whether it’s a bustling e-commerce store, a niche blog, or a corporate portal, understanding your audience is paramount. You need to know who’s visiting, ...