EA VP of advertising and sponsorships Alexander Dao think it represents a “huge opportunity” for the video game industry.
An advertising executive at EA talked about how the company plans to expand its in-game ads and standardize this approach across the industry.
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'That's a huge opportunity' EA exec talks in-game advertisements
An EA executive discusses how video games have a great opportunity to integrate brand deals and targeted ads into their ...
EA is diving deep into the world of in-game ads with the launch of its new platform, EA Advertising. The company has featured in-game ads in some of its major titles in the past, but EA Advertising ...
GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Advertising and the video game industry have been intertwined for ...
Electronic Arts announced the launch of a new brand on Monday, but it's not one you're likely to get excited about. EA Advertising is "a new platform transforming how brands connect with audiences ...
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